Why Should You Advertise on Facebook?
Huge User Base
Facebook hits 1.71 billion monthly active Facebook users which is a 15 percent increase year over year (Source: Facebook as of 7/27/2016). Every day, Facebook connects people that really matters to your business, helping you to drive real business results. Therefore Facebook advertising cannot be ignored for business of any size.
Better Ad Platform
With over 3 million Active Facebook Advertisers as of March 2, 2016 [Facebook Business], Facebook is undoubtedly the dominating Social Media Marketing Platform, attracting large number of Online Advertisers. You simply cannot ignore Facebook Adverts as the Facebook organic reach is pretty dead these days.
The Average Facebook Ad Cost per Click (CPC) is $0.64 as of 31st October 2015. Seriously, Facebook Ads costs only a fraction of what other Social Media Marketing Platform does. Facebook’s flexible pricing lets you set reasonable budget for your Ads so that you don’t exceed what you are able to spend.
Facebook lets you target your ideal audience smartly based on their behaviour, interest, location, age, gender etc. in order to achieve better ROI. Unlike other Social Media Marketing Platform, Facebook allows you to reach customers you have already established a relationship with, using Custom Audience. Also, Facebook lets you combine remarketing with Facebook Product Ads.
Ultimately your effort with Facebook Ads is to bring customers to your business. And Yes, Facebook Ads will help you capture new qualified leads easily, more frequently and in a most cost-effective way.
Our Facebook Advertising Management Process
- We analyze your business and choose one or more objectives for your campaign. (Say, Page Likes, Website Conversion, Post Engagement, Website Clicks, App Installs, Local Awareness, Offer Claims, App Engagement, Video Views and Event Responses)
- We focus on choosing the right audience for your business. If you are looking for brand awareness, we will be focusing on a more general audience. If you are looking to drive hot leads, we will be focusing on people who are interested in your product/service.
- This is followed by setting up the campaign by scheduling the Ads, setting the budget, and setting delivery methods.
- We now create Ads with high-quality images, eye-catching headlines, strict call-to-actions and offers that will compel potential customers to buy your product/service.
- Once your Ads starts running on the platform, we will always keep an eye on how they are performing and continue optimizing them.
- We will be providing you fortnight reports and/or monthly reports on performance.
We at Verrunt have been working with clients to generate high-quality business leads rather than likes and followers. We never waste your advertising spend on broad audiences, rather we focus on building targeted audiences that can easily and effectively be converted in to new customers. We will be testing few Ad strategies and after learning what works better for your business, we will be able to generate a constant source of conversions from the world’s largest social media platform.
Get Free Facebook Advertising Consultation